Friday, March 30, 2007

where I sit and how I sit

Ran across a post by Seth Godin today talking about great audiences and what makes a great audience. It's been my experience that when I go into a meeting or go to hear a speaker, what I get out of it depends on how I sit and where I sit. Sittin gup front, with my body language screaming to listen always gets me better results than sitting in the back, distracted and bored. I've heard some speakers refer to great audiences as "pulling" on the speaker to get more out of them. And I believe that's true.

Wonderbra Outdoor

During my morning marketing blog-reading ritual, I ran across this great post by Marketing Blog...
This is hilarious. Check it out.

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Tuesday, March 27, 2007

is it right?

I going to tell on myself.
One of the nightmares marketers face is having somethting go to print, only to find out something is wrong i.e. the phone number listed is wrong or the website address is incorrect. Take a look at this ad I ran this last week in the local paper. I swear I looked at this ad a 100 times and never saw "it". Can you tell what "it" is?

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Saturday, March 24, 2007

And the Winner Is...

The winner of the "BE THE FIRST TO POST TO MY BLOG" email message is:

Square (who posted first to the latest posting)
and James (who posted first to the blog in general)
Thanks to everyone for comments and suggestions on how to make this blog better. I appreciate it.

Wednesday, March 21, 2007

staying in touch

I have received emails from old friends who I have not heard from in a long time. It's always good to hear from old acquaintances and makes me feel good that they made the effort to say , "hi".

I believe that's what your customers are wanting to hear from you..."Hi, how are you doing...just wanted to see how you were doing, (and so forth) blah blah blah blah blah." I'm talking about sincerity here.

One of my colleagues the other day mentioned they had not seen or heard from one of their vendors for 2 years. Hows that for ego?

Here's one of the secrets to successful relationships in business or in your personal life...stay in touch.

p.s. A special "Howdy" to Jane Rains (Moskowitz) and Susan Sinn...thanks for keeping me in the know.

Wednesday, March 7, 2007

more illusion

I ran across an article by Seth Godin talking about the very think I was mentioning earlier.
Take a look and let me know what you think.

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Putting up with Bad Service Creates an Illusion

I saw a lady (we'll call her Boopsie) on the street the other day. She has a service business and I happen to know that one of her clients is not happy with the results they are getting from Boopsie.

Does Boopsie know about the clients concerns? My point is, unless a customer tells a vendor that they are unhappy with the service, how is the vendor to know what the problem is so they can fix it? If you don't make your vendor aware of a problem with their service and you let them continue to provide their service to your company, you are creating an illusion. The illusion you create hides the problem from the vendor. And unless the vendor knows about the problem, it will be hard for the service provider to makes changes to improve the situation.

So unless you want to be in the magic business where deception is your game, be upfront with your vendors/servic providers and respect the person enough to tell them the truth. Chances are the service you receive will improve and "POOF"...all your troubles disappear.

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Sunday, March 4, 2007

Dillards Does It Again

Dillards in Bartlesville has it down. When you make a purchase and you use a credit card, they will use your name over and over. Good job Dillards!

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