where I sit and how I sit

Ran across a post by Seth Godin today talking about great audiences and what makes a great audience. It's been my experience that when I go into a meeting or go to hear a speaker, what I get out of it depends on how I sit and where I sit. Sittin gup front, with my body language screaming to listen always gets me better results than sitting in the back, distracted and bored. I've heard some speakers refer to great audiences as "pulling" on the speaker to get more out of them. And I believe that's true.