Thursday, August 16, 2007

Feedback - Quality versus quantity

For most, including myself, writing is hard. And when it comes to writing a review or providing written feedback on a survey, most shy away.

If you are well-practiced in the art of writing, leave your feedback and let us all enjoy your writing. However, of you find it hard to put into words what you think or feel about a product or service, most sites and surveys make it easy and provide some sort a numbering system (1 = poor, 10 = excellent). But don't get lazy and check a row of boxes just to check a row of boxes. In this case, it would be better not to leave any feedback at all.

Whichever suits you best is fine. But do your best to leave good, honest feedback. Write to your heart's content or check the appropriate box that best answers the question being asked.

OK...enough on leaving feedback. Tomorrow we flip the coin and look at the other side of feedback...receiving.


Annie said...

Having worked in corporate marketing - I understand the need for quantitative feedback - nobody likes to crunch customer numbers more than the marketers. As a consumer however I hate those darn likert scales! I'm very verbose in my explanations and numbers 1 through 5 never seem appropriate for me :) Marketers hate me, I'm sure!

Scott said...

I would agree that the numbering system seems a bit obtuse. It's the written explanations that get to the heart of the matter. I went to one seminar that handed out a survey and I did not fill it out because I had too much to say and not enough time. So instead, I sent them an email outlining my evaluation.

Scott said...
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