Marketing is a practice. The purpose of this blog is to shed some light on some of the better marketing practices I come across.
How much customer service does one actually need to give? I heard a story, I have no idea if it is true (could be a lady-poodle-microwave story). Anyway, some sales rep credited four tires his customer had purchased. Problem was that the sales rep worked for a roofing material maker, not a tire shop.When does customer service become unprofitable? I have some customers that dominated so much of my time for very little sales I jacked their price really, really high and did everything I could to run them off. Never lied to them, was just completely unconcerned about their gripes. Took a while but some finally got the point. Do I care if they tell everyone my customer service sucked? Nope. My profitable and volume business is satisfied with the way I do things. Perception means nothing. What your customer buys means everything.Just a thought.Square
Post a Comment