Jim Collins' book GOOD TO GREAT teaches us how to create a stop-doing list, conserve energy for those things you're good at doing. Now Seth Godin has come out with a book called THE DIP, that suggests we should know when to quit and know when to keep pressing on when it seems like we should quit. At least that's what I think it's about...as far as I can tell.
It is very important for successful marketers to know when to stop doing certain things and when to keep moving forward with other things, knowing the pay-off in the long-term is well worth today's effort.
What should you quit doing? What should you keep doing?
