Marketing is a practice. The purpose of this blog is to shed some light on some of the better marketing practices I come across.
Wednesday, April 25, 2007
Monday, April 23, 2007
Quit It!
Jim Collins' book GOOD TO GREAT teaches us how to create a stop-doing list, conserve energy for those things you're good at doing. Now Seth Godin has come out with a book called THE DIP, that suggests we should know when to quit and know when to keep pressing on when it seems like we should quit. At least that's what I think it's about...as far as I can tell.
It is very important for successful marketers to know when to stop doing certain things and when to keep moving forward with other things, knowing the pay-off in the long-term is well worth today's effort.
What should you quit doing? What should you keep doing?
Labels:
Good to Great,
Jim Collins,
Seth Godin,
The Dip
Sunday, April 22, 2007
Bald Eagle Cam
Saturday, April 21, 2007
Funny Even if I Do Say So Myself
I love listening to the Restaurant Guys radio show via their podcast. On this particular episode, they read an email I sent to them and to hear them read it always make me laugh. To hear the show copy and paste the following link into your web browser:
http://www.restaurantguysradio.com/sle/rg/bin/aud/2006.07.31.01.johnson.mp3
I hope you get as big a kick out of the first part of their show as I did.
Award winning
There's something inside everyone to want to win. And some have a better idea of what winning is about more than others. But whether you are an Academy Award winner or just received a trophy for your little league baseball team, people love getting little statues. I have a trophy, the only trophy I've ever won, back from 1972 for participating in a Little League Baeball team in Waco, Tx. I still have the trophy. Hope that doesn't sound too pathetic. But I've kept it all these years and don't plan on putting it away anytime soon. The other day the trophy got knocked off it's perch and the base shattered. So now, even though the trophy will not have all the original parts, it's story continues to develop.
I like my trophy.
Last week the booth I designed for my company won Judge's Choice for 1 or more booths. The first time since 1972 to win something based on merit, skill, whatever you want to call it. I'm liking this taste called 'winning". I've got to make up for lost time and win somemore stuff.
Friday, April 20, 2007
Oklahoma Restaurant Assoc tradeshow
We had a great time at the Oklahoma Restaurant Assoc. tradeshow in Oklahoma City. Man, are those things work! If you would like to see some pictures, click on the following link http://www.flickr.com/photos/7908862@N06/show/
To see a video of our booth, click on the following link:
To see a video of our booth, click on the following link:
Thursday, April 12, 2007
Holiday Inn Express is great
Called the Hilton Hotel in downtown OKC to make additional reservations to the one I had previously made because if a tradeshow I will be attending.
It took 2 phone calls and 5 people to put me through customer service hell. I wound up cancelling the original reservation I had and went with Holiday Inn Express. Charlotte was nice at Holiday Inn Express and remembered me from my last visit. Why did I try anyone else?
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